Sir Jony Ive Will Now Design First Ferrari Electric Car

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 September 30, 2021

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Sir Jony Ive Will Now Design First Ferrari Electric Car

Design is important. Whether we talk about clothes, cars, or a house, appearance matter a lot. People sometimes make instant decisions after being impressed by the appearance of something. If it is appealing, attracts the eye, and is affordable, people will buy it. Therefore, companies focus a lot upon the look of their products. They hire famous designers to make their products as pleasant to the eye as possible.

Ferrari S.p.A.

Ferrari has been working for a long time over manufacturing its first electric car. We all know Ferrari. Their cars are famous for their extraordinary features. So far, they have been successful in capturing the market, but will they be triumphant in the electric car market too? To make sure that the answer to this question is 'YES', they have now decided to take another big initiative. Ferrari is not only working to improve the inner features of the car, but they are also going to upgrade the appearance of their vehicles.

Sir Jony Ive and Ferrari are now Collaborating

Ferrari has joined hands with the designer Sir Jony Ive. He is a former chief designer at Apple who has now formed his own company that goes by the name 'LoveForm'. A long-term collaboration contract was recently signed between the Exor group and LoveForm. Exor group is Ferrari's largest shareholder that is now run by John Elkann.

Earlier this month, Apple's automotive project was dealt a blow when its head, Doug Field, was poached by Ford. Ive's decision to join Ferrari, one of the world’s most famous car brands, was announced a few days later. Elkann described it as the "first, exciting chance to do great things together as we build our future.” Their decision to collaborate did not come out of the blue. Soon after launching LoveFrom, Ive and his cofounder Newson called Elkann their friend of "many years". Ive will also join Exor’s Partners Council, a group of external advisers that is chaired by former UK chancellor George Osborne.

Ferrari's Interest in Former Apple Employees

Ferrari aims to launch its first fully electric car by 2025. According to Elkann, it will be a landmark in the history of Ferrari. The company has been appointing many electronics specialists over the past few months. In June, they appointed Benedetto Vigna as their Chief Executive. Their focus on going all-electric is evident after all the recent announcements. Vigna was previously an employee at STMicroelectronics, the French-Italian chipmaker. STMicroelectronics is one of the key suppliers of Apple. This way, Ferrari seems to be signing deals with a lot of previous Apple employees and partners.

This is exciting news for all car lovers. Now, they will be able to see an electric supercar on the streets or racing tracks. Moreover, there is no doubt that it will come in a new and improved design for all the spectators to enjoy. We are sure it will be love at first sight for many of us and now we cannot wait for it to be launched.

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