Secret Meanings behind Car Logos
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Secret Meanings behind Car Logos
Companies use different kinds of symbols as their logos to represent their brands. They play a vital role in representing a positive brand image. A lot of time and thinking goes into the designing of a logo. It does not happen overnight. The automobile industry has some of the best company logos. Toyota, BMW, Mercedez, Audi, and Volkswagen all have pretty interesting hidden meanings behind their logos. In this blog, we will learn about all kinds of car logos in detail.
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Volkswagen
It is a very interesting fact that Volkswagen was created partly because of Adolf Hitler who invites Ferdinand Porsche to create a car for the Germans. Volkswagen Company entered the market a few years later. Their logo has changed many times over the past years. The current logo is blue and white. The blue color denotes excellence and the white color represents nobility and purity. Similarly, Volks means 'people' while Wagen means 'car'. It is an excellent car for the noble people of Germany.
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Toyota
The logo of Toyota Motor Corporation includes 3 ovals overlapping each other. Each oval depicts a different meaning, i.e. relationship, emotional connection, and trust. It is an excellent representation of the strong relationship between this company and its customers. The background space denotes the global expansion of this brand, its technical advancements, and its success.
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Audi
Audi has an interesting history. Four automobile companies joined together to create Audi. They ere DKW, Horch, Wanderer and Audi. The merger was successful and it led to the success and prosperity of the company. The four rings interlocking rings represent the merger of all those automotive businesses. the logo now portrays power, loyalty, and unity. It is surely a very attractive logo and catches the attention of so many people.
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Bayerische Motoren Werke (BMW)
Many people do not know that BMW initially manufactured airplanes. Later it started manufacturing motorcycles and automobiles. Their unique logo still represents their history. The logo represents the circular image of a rotating airscrew of a moving propeller. This propeller can be found on the manual engine of the aircraft. This shows that they are proud of their history and do not hesitate to stick to their roots.
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Mercedes-Benz
The logo of this company is quite breathtaking as it consists of a three-pointed star enclosed in a circle. The motive of the company is to dominate the automotive world and implement universal motorization everywhere on earth including the land, air, and sea. The three-pointed star excellently represents this motive. Daimler once used this star to locate his dream factory. He was the partner of Mercedes-Benz. Later, the star logo became the signature emblem of the company. In comparison to the logos of other car companies, we can easily say that the real beauty of the star lies in its simple design which reflects elegance, creating positive brand recognition.
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Mazda
Mazda was named after the god of harmony and wisdom. His name was Ahura Mazda. He is believed to be very intelligent in the Asian civilizations. The elegant logo of the company shows its determination and dedication to constant growth. The letter 'M' looks like wings. It shows that the company intends to flu to the heights of success. There is no doubt that this logo is beautiful in every possible way.
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Every day we come across many different cars. We glance at their shining car logos to see what brand they belong to. However, we never wonder what facts the car logos are actually hiding. They have a great history, business aims, and multiple other facts hidden within them. It is noteworthy that Japanese automakers upgrade their brand image through peerless logos to develop the brand personality. As a result, they stand out among other brands. Nevertheless, it is always a pleasure to have a look back at some emblems so rich in meaning.
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